Just watched Black Gold: Wake Up and Smell the Coffee. Despite the overbearing subtitle, it is actually pretty deft in making its case to the average 1st World coffee drinker. It starts off with the coffee side of things for the first 50 minutes or so, then spends some time on the more general issues of the developing world and the workings of the WTO. I like the latter angle, too, as it focuses less on the WTO qua IO and more on the ways in which the US and EU dictate terms to the poor all while maintaining their own ridiculous agricultural subsidies.
All in all, a nice piece of work. Recommended.