Investing in Marmaduke

Some notes-to-self.

Corry:

The Grateful Dead family was interested in turning John Dawson into a recording artist as early as 1968, and willing to spend their own studio time to do it, even though nothing ever came of it, so the New Riders project can be seen as a solution rather than a random idea.

I do think this slips a little into "functional fallacy", of postulating as the cause of some beneficial thing the mere fact that it is beneficial, ergo, folks must have wanted it and caused it to be produced. It might have been that they loaned him a bunch of money as friends, and then contributed so as to increase the probability of future repayment. So that would be "money -> idea" rather than "idea -> money" (in which case we are 180 degrees from our usual positions).

LIA seems to agree that the idea of Dawson as a "solution" doesn't follow from what we know: "we don't know what the purpose of the Dawson demo was, if Garcia himself had any plan or record-label in mind, or if Dawson just wanted to shop around various companies, or if there was thought to be any leverage from Dawson's 'Dead connection'."

Either way, cool insight: this is "as if" it were an early investment in a more diversified portfolio of commercializable music - absolutely fascinating.

updates

LIA comments "If indeed the Dead were giving some of their studio time to an old buddy, it strikes me as a precursor to the Round Records idea", an interesting thought. JGMF, in comments:

I agree with LIA (in comments) and you that Round becomes the formalized expression of some basic elements of the Garciaverse: he wanted to help out his friends with paying gigs, and the world demanded that he monetize himself (in addition to giving time, effort and layers of skin) to achieve that. For all of his other flaws, Garcia was an unusually generous friend. Think about how many lives were "made," how many properties in Marin and Sonoma made affordable, by professional involvement with Jerry. Man had the Midas Touch.

JGMF, in comments, where apparently I have already had the same urge to think through the titular proposition. At least I agree with myself that this is interesting!

[Corry says] "I find it strange that no record company was interested in John Dawson's demos." Here's a flyer: maybe the record companies insisted on some demonstrable GD/Garcia connection, e.g. a playing contribution from Jerry, as a condition of signing on his friends? This necessity drove (at least to some extent) Garcia's constitutive role in the NRPS, which is consistent with your idea that the NRPS was a solution (a band with Garcia, i.e., one that could sell records) to a problem (Jerry's desire to help his ol' pal Marmaduke).

On lead guitar and vocals, Mr. Jerry Garcia

Bill Graham:

Good evening. We welcome you, on behalf of the group. We should introduce ... We should thank United Artists and Mr. Ron Rakow. I should make it official. Mr. Rakow is the President of Round Records. He asked if I could be here this evening, and I said 'I'd like twelve dollars and fifty cents', which he paid me at the door, and we flipped double or nothing, and I won, and he wanted to flip again, so I'm being paid fifty dollars for being here. I want to thank him very much.

On the piano we have Mr. Keith Godchaux [electric piano] ... on the drums, on stage left, Mr. Mickey Hart [drums begin] ... on bass and vocals, Mr. Philip Lesh [bah-doomp-bah-doomp bah-doohhhom] ... on rhythm guitar and vocals, Mr. Bob Weir [Bob filligrees a little top knot] ... on the drums on stage right, Mr. Bill Kreutzmann [tss-ts-tss, tss-ts-tss] ... on the vocals Mrs. Donna Jean Godchaux ... on lead guitar and vocals, Mr. Jerry Garcia ... will you welcome, please, the Grateful Dead!

Update: Jesse Jarnow and I are on the same wavelength!

Reading Notes: Dupree 1974

Zoo World, January 31, 1974. "Cover photo captured by Mario Algaze the afternoon of a Leas Campbell presentation of the Grateful Dead at Curtis Hixon Hall in Tampa, Fla.", December 18 or 19, 1973.

A clean-shaven Jerry Garcia in Tampa, Florida, December 18 or 19, 1973. Photograph by Mario Algaze, published in Zoo World, January 31, 1974, p. 12.

Dupree, Tom. 1974. Grateful Dead: Hipper Than the Average Corporation. Zoo World, January 31, pp. 12-13.

The pictures are from Tampa. As the Thoughts On The Dead guy might say, Billy looks like he wants to kick punch some dicks. Anyway, Donna Jean was back home giving birth, and the band played two kickass shows December 18-19, 1973, really great.

The article draws from December 12th in Atlanta, meetings and interviews with band members, a few expost reax to the show. As the title implies, the main topic of discussion is Grateful Dead Records, and business matters (this appears to have been an industry paper based in Nashville, I should probably know that).

p. 12

booking firm: Out Of Town Tours

Dead inspired travel agency Fly By Night

"Garcia's country group Old And In The Way"

Sparky And The Ass-Bites From Hell

Weir interview

Meeting in the Regency Hyatt House Hotel, not where band is staying. Bob is there to sightsee the tony hotel's glass elevator, architectural emanation of American opulence, on the side of a newspaper interview downtown. Pull-quote paints picture of a wine-snobby Bobby, which is partly true but pretty unfair for a guy who has worked hard for fifty years despite probably sitting on a pile of family money (the Atherton house he grew up in alone would make quite an inheritance). In his seventies as I type this, tonight he's playing the second night of GD50 in Santa Clara.

Weir: the hippie thing was a good time, but we've moved on.

Record company: "the Dead organization picked a network of conventional distribution firms" to get the Wake of the Flood into the stores.

p. 13

Rock Scully is current road manager – when did Cutler leave the road?

Weir says they have reduced their risk by having a less diversified portfolio than most record companies. They don't have to pay for the 6 or 7 Donnie and the Doughnuts records that lose money. They have just the 1 GD record, which they have some idea can sell. "Any fears about the company's success in its initial stages have been quieted: the album is about to go gold, with RIAA certification expected to come in January, just about two months after release" (Dupree 1974, 13).

"The Dead organization … is hoping the LP will provide capital to bolster and expand other aspects of its operation" (Dupree 1974, 13). Interesting – note that at this early stage, no mention of Round Records, Round Reels, etc. I want to triangulate to when we get the first mention of the Round stable of shell corporations.

Ever the anti-businessmen, Rock and others say the album kind of sucks! (Dupree 1974, 13).

"I like it," Garcia says of Wake of the Flood. "I thought the material was very good. And there's no question that we were rushed on it. We did that to ourselves, really, by leaving ourselves too short off time. But, considering, I think it turned out pretty well" (12/12/73, Dupree 1974, 13).

JG: "Phonograph records are misleading … First of all, there's an artificial start and stop, the physical dimensions of an album. … There's only, what, 22 minutes to an album side, and our thoughts are much longer than that" (12/12/73, Dupree 1974, 13).

Odd moment 12/12/73 Garcia to say they now like big rooms because of the WOS: "If we couldn't get off in them, we wouldn't play big halls. But now we understand them about as well as we understood theaters when we were playing them" (Dupree 1974, 13).

Rock 12/12/73 says the band will take five days off, play the Florida gigs, then take a month or two off. "That's the whole band I'm talking about. Garcia has never taken a moment off since he picked up his first guitar. He is playing somewhere every night" (Dupree 1974, 13).

Keith speaks! 4^th column, p. 13 "I'm sure there are a lot of relatively honest ways of calling attention to yourself, as long as it's not hype. We are not in a position to be ripped off. We can't afford yet to give $3,000 to a local distributor and then have him forge newspaper receipts on us. Where we're at right now is, we have people on the inside we can trust. Now we're trying to find the people on the outside that we can feel the same way about. But with this operation, we're gonna be honest if we have to beat some ass."

"Or take it in the ass," Weir says. "We've done both. We just are trying to take some of the sleaze out of it, and say that things should be done in an above-board manner or not at all."

At the end of the interview, Keith "Godchaux drags on his cigarette, then leans over purposefully: 'I'm not averse to hustling, either'" (12/12/73, Dupree 1974, 13). 

Response to LLD's Hooteroll--When Was It Recorded?

Corry has an important and rich post over at LLD on the mystery that shrouds the recording of Howard Wales / Jerry Garcia, Hooteroll [deaddisc entry]. I started to reply in comments over there, but began to write more than I thought suitable for that little sub-medium (a minimum?), so I thought I'd just let myself go a little over here. Not sure what blogger etiquette dictates in such a situation, but anyway. This will be a little bit of a sloppy mess, so brace yourselves.

Hooteroll? is obviously very important for Garcia scholars as Garcia's first real "side trip" (insofar as "trip" implies travel [excluding the Hartbeats], and "side" implies separate from the Grateful Dead [excluding the JG-era NRPS]). (Whoever named the one live Wales/Garcia release was freaking smart ... I mean, Side Trips really is a genius title ... but I digress.) And Corry is absolutely right that there's a lot of seemingly-deliberate obscurity surrounding this album. Howard Wales is a generally obscure guy, and seems to prefer things that way, but there is a lot of weirdness even in the contemporary record about this album. Corry has laid out a number of elements that strike me as important, but I still can't quite see how they fit together.

Let me throw out a bunch more, and conclude that the album was recorded in late 1970, with its release delayed a year due to record company squabbles. This won't be well organized, but I'll do my best.

I was initially prepared to pin down at least the end date of the sessions, based on an item in Billboard from Nov. 7, 1970 (1), including this: "Recording of the Garcia-Wales LP was completed last week in San Francisco at Wally Heider Studios". That pins the location and would pin the date pretty clearly. Remember the discussion about a possible Garcia return to the Bay Area for a ca. Nov. 1, 1970 NRPS gig? And Janis's wake at the Lion's Share ca. Nov. 1-2, 1970? I have found that some or many of Garcia's odder movements (such as traveling back to the Bay Area from Stony Brook after 10/31 only to return to Port Chester for an 11/5 show -- why not hang in NYC??) had to do with recording obligations. Oh yeah, and let's not forget that there are PERRO tapes (Heider's!) dated 11/3/70. All of this fits together so perfectly, dating at least the completion of Hooteroll? to ca. November 1-4, 1970, and providing another piece of evidence that Garcia was in the Bay Area on those dates.

One more tidbit: Billboard had a little item on Douglas the day before this (2), as well, suggesting that there was a record-company promotional effort underway, also suggesting that word of the sessions' status would have been coming from the horse (Douglas)'s mouth. This is also a good read, totally confirming what Corry says about Douglas's uncompromising approach.

And yet ... and yet ... here are a few spanners for the works.

November 7, 1970: presumed wire report (2): "Former Grateful Dead members Jerry Garcia and Howard Wales have signed a contract with Douglas Records and are expected to start work on their own material in the near future." Given the number of mistakes (the error-to-word ratio is pretty striking), I would discount this, maybe as a bastardization of the contemporary Billboard material. Until I see a ...

... December 19, 1970, report from San Francisco in Billboard (3), with these consecutive items: "Howard Wales has begun working for a new album on Douglas ... The New Riders of the Purple Sage are recording at Wally Heider's ... David Crosby has booked time there through the end of January ... Jefferson Airplane is at work on a new LP ..." This is obviously PERRO incarnate, with what would become Crosby's If I Could Only Remember My Name and Kantner/Slick's Blows Against the Empire, though I had never, ever realized there might be a Wales connection to PERRO. It doesn't explicitly say that Wales was working at Heider's, but the context (looks like they got a call from Barncard or someone!) is suggestive. So is the fact, pointed out by LIA, that Wales came into the studio to lay down some stuff for the GD's American Beauty, which would have been around August 1970 at Heider's.

So the last two items suggest that recording might have started around November-December 1970, rather than finishing then. The November 7 report that things were done by early November seems like the anomaly here ... maybe there was just a miscommunication?

There's also this little tidbit in support of more of a December timeframe. I had forgotten about it, and it is odd, defying otherwise clean break between Howard and Merl as GOTS keyboardists ca. September 7, 1970:

Can't recall if I owe h/t to Ross. Probably, so, thanks, Ross!

Grateful Dead, the Brotherhood, and "Howard Wales and Friends" billed at Pepperland in San Rafael on December 21, 1970. Interesting. We also know that David Crosby was around Pepperland right in this moment because of the David and the Dorks gigs, which would tie back into Heider's in November. We don't know whether Howard and Jerry played together at all, but I do think the billing is instructive. I don't know that Garcia and Wales would ever share a billing again, but for the January 1972 Hooteroll? promotional tour.

One final reflection on late 1970 recording timeframe. Corry mentioned The Music of El Topo. According to deaddisc, this is Douglas Records #6, released in 1970. Hooteroll? is Douglas Records #5, released in December 1971. Not sure this odd sequencing says anything about recording dates (it may reflect contract dates, or expected release order, or whatever), but it might. It might imply that Hooteroll? was in the can by the time El Topo was released ... let's say ca. Christmas 1970? This strikes me as an independent piece of evidence, tenuous on its own but suggestive in the context of everything else, for recording in November-December 1970, probably not much thereafter.

Anyway, I am pretty persuaded that the album was recorded in late 1970. I am hoping to learn more about whether this took place at Heider's -- I have records for other sessions around this time, but nothing for Wales -- but that's my operating assumption for now.

So, why doesn't the album come out until December 1971, with a brief promotional tour in January 1972? I agree with Corry that this had to do with record industry stuff.

Consider this tidbit, from the Nov. 7th Billboard item (1), which I remind you was headlined "Douglas To Record 2 LP's By Grateful Dead Artists":

Joe Smith, Warner Bros. executive, said that the Douglas recordings will be beneficial to Warners in terms of artist exposure as well as enhancing the climate of artistic freedom which is so necessary among serious musicians who want to work with artists from other labels.

As Corry points out, the record was eventually manufactured and distributed by Columbia Records. And the above quote sounds like a bunch of CYA from Joe Smith, who was confronted with a story that leads with the GD working with another label and probably wanted to put a positive gloss on what was actually a turf battle. The fact that it is mentioned also supports the idea of some "industry" tension surrounding the whole thing.

Wild conjecture time. The Nov. 7th Billboard piece (1) informs us that, in addition to Wales and Garcia, there are plans for a Kreutzmann-Hart percussion album.

The Kreitzmann[sic]-Hart LP will be recorded at a fully-equipped 16-track studio Douglas has installed in Hart's barn in Navato [sic], Calif. The studio, designed by Kreitzmann [sic], Hart and Phil Lesh of the Grateful Dead under the supervision of engineer Dan Healy, will be completed within the month.

I would need to go back to look at the history of Mickey's Barn studio, but I do not recall having known that Alan Douglas had paid for it. That would not have been a cheap item in 1970-1971. The Grateful Dead cancel their Port Chester shows in December 1970 with an abject public apology, get back there in February 1971, and Hart abruptly leaves the band after the first of six nights, in connection with his father Lenny's perfidy. Rolling Thunder ends up being released ... on Warner Brothers ... in September of 1972. I note that Kreutzmann is not credited.

What a freaking mess. The bustup with Hart involves a divorce with Kreutzmann and, to a lesser extent, with the rest of the GD. Joe Smith and Warners are pissed that the GD are seeing other people, and lean on them to extract some kind of concession. Douglas has paid for a home studio for one of his artists. Dénoument: the GD/Hart and Warners/Douglas seem to engage in some odd, multifaceted exchange whereby Douglas gets the Wales/Garcia album (a score!), maybe with some weird sweetening by/for Columbia (how the hell did they get involved, anyway?). Hart gets a 16-track studio (score!) and his album. Warners/Joe Smith get Rolling Thunder (d'oh!), maybe save some face? Working all that out delays the release of Hooteroll? by about a year. That's my story.

So I conclude my saga with an answer to Corry's question: Hooteroll? was recorded in November-December 1970, probably at Heider's, and its release was delayed by disputes that ultimately have to do with the recording/music industry.

I have a few broader points, but I am out of gas. Let me just bullet them for now:

• Wales/Garcia timeline
• centrality of Heider's
• Recording industry angle

REFERENCES:

1. "Douglas To Record 2 LP's By Grateful Dead Artists," Billboard, November 7, 1970, p. 4. Accessible via Google Books.
2. "Alan Douglas's Market: People in a State of Consciousness," Billboard, November 6, 1970, p. 40. Accessible via Google Books.
3. Corpus-Christi Caller-Times, November 7, 1970, p. 3D.
4. Billboard, December 19, 1970, p. 37. Accessible via Google Books.